Tayside and Central Scotland

'New spirit of Stirling' projected at campaign launch

Alive with Scotland Image copyright Ardash Muradian
Image caption The new film was projected onto the walls of Stirling Castle

A new campaign promoting tourism and business in Stirling has been launched in the city's historic Tolbooth.

A short film showcasing the region was projected onto the rock of Stirling Castle and onto the Wallace Monument.

The campaign, which has the slogan Alive with Scotland, was presented by Stirling Council leader Johanna Boyd.

Talks are set to begin on Stirling's City Deal, which also includes Clackmannanshire.

The deals give areas greater powers to help support economic growth, create jobs or invest in local projects.

The new campaign logo references the Battle of Bannockburn, Stirling Castle and the River Forth.

The short film includes contributions from schoolchildren, community groups and sporting personalities from the area.

Image copyright Stirling Council
Image caption Council leader Johanna Boyd said the campaign captured the "new spirit of Stirling"

Ms Boyd said the city was undergoing a "transformational moment."

She said: "Our ambition is huge and we are already delivering on it.

"We've secured a historic City Region Deal. We have seen renowned industry leaders like CodeBase choose Stirling as a centre of excellence in digital technology.

"We have Olympians in our midst, Scotland's National Tartan Centre on its way, and the first Stirling Scottish Marathon in May."

'Pride and purpose'

Ms Boyd said the new branding captured "this new spirit of Stirling, our optimism, our pride and our shared sense of purpose".

She said: "Stirling is changing, and we need to reflect that in how we present ourselves across Scotland, the UK and around the world."

Stirling University principal, Prof Gerry McCormac, said: "Stirling is a world-class, dynamic and enterprising destination and the region's reputation continues to grow both nationally and internationally.

"As Stirling's centre of innovation and excellence, we will continue to play a pivotal role in driving economic growth, helping to revitalise the region and position the city as a major economic and cultural player."

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