Activity holidays in north Wales 'to bring 1,000 jobs'

Mountain biker North Wales is well placed to pick up on a rise in adventure tourism, say bosses

Related Stories

Adventure tourism is set to bring 1,000 jobs in north Wales over the next five years, business bosses say.

Tourism Partnership North Wales said the sector, which has 350 firms, was a "vital contributor" to the economy.

A business forum meeting heard activities like mountain climbing, mountain biking, paddle sports, or even just walking had "street cred".

The forum, in Llanrwst, also had a preview of a mobile phone app developed by Snowdonia National Park Authority.

Start Quote

We have put a lot of thought into this because we believe it is the way forward”

End Quote John Ablitt On Snowdonia National Park Authoriity's planned phone app

Tourism Partnership North Wales is one of four regional tourism partnerships in Wales charged by the assembly government to have a strategic view of tourism policy in Wales.

Regional strategy director Dewi Davies said north Wales was well placed to cash in on increasing popularity of outdoor activities.

He said: "It is not a kiss-me-quick industry but one which is a vital contributor to the economy of north Wales."

Delegates at the first Outdoor North Wales Forum in Llanrwst were told about the planned Snowdonia smartphone no-cost app.

The park authority's communications director John Ablitt said that as well as offering information about the park and its attractions, it would also make clear what people should expect if they were planning to walk in the mountains for the first time.

He said: "We have half a million people walking on Snowdon each year and we want to ensure that they get the correct information in the most modern way.

Canoeist Tourism bosses want to encourage more activity holidays in north Wales

"We have put a lot of thought into this because we believe it is the way forward."

Karen Plumb, from the travel social media website Trip Advisor told delegates: "The future is digital - be part of it."

The site has been criticised by some tourism operators for carrying damning reviews of their premises or services.

Ms Plumb said the vast majority of people now went on-line when planning to travel and review sites like Trip Advisor were proven to be hugely influential.

And despite the fears and concerns of operators, the average score awarded on Trip Advisor was 3.5 out of a possible 5, she added.

She urged operators to respond positively and professionally to consumers' comments, thus turning the situation to their advantage.

Peter Hewlett, from Aberdaron, represented Walking North Wales, whose aim is to attract more walkers to the region.

He said work was already in progress on the Pilgrims' Trail across north Wales and Alun Baines, from Corwen, told the audience of moves to establish an Owain Glynd┼Ár Way between Sycharth, near Llansilin, and Glyndyfrdwy, near Corwen.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Wales stories

RSS

Features & Analysis

  • Baby in boxStrange case

    The remarkable appeal of the Finnish baby boxes


  • WW1 gas mask being demonstratedTrench terror

    Did the soldiers of WW1 have an irrational fear of poison gas?


  • Mitt Romney, speaks at the podium as he concedes the presidency during Mitt Romney's campaign election night event at the Boston Convention 7 November 2012Aura of a loser?

    Mitt Romney looked presidential but could never pull it off


  • A woman holds up a feminist sign.PC virus

    Is liberal speech policing out of control?


Elsewhere on the BBC

  • ReadingBest books

    BBC Culture takes a look at ten books you should read in February

Programmes

  • A car being driven by Cruise Automation technologyClick Watch

    The tech which could allow any car with an automatic gearbox to become self-driving

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.