Wales

Cold calling ban for Valley on Anglesey to tackle crime

A village on Anglesey is being designated a "no go zone" for cold callers to help prevent doorstep crime.

Signs will be fixed to lamp-posts in Valley explaining that residents do not buy goods and services from uninvited sales people.

The move follows a 12-month trial in Benllech on Anglesey.

It is not illegal to cold call within the zone but traders could be committing an offence if they ignore a resident's wishes.

The scheme by North Wales Police and trading standards officers also aims to reduce the fear of crime.

The county's chief trading standards officer, David Riley, said: "They often pose as officials, such as gas or water employees, try to sell you something or seek payment for doing odd jobs such as gardening, driveway surfacing or roof maintenance.

"Those committing doorstep crime cause a great deal of distress to vulnerable residents.

"They are unscrupulous people who tarnish the reputation of the home improvements sector and take the opportunity to quote for work away from genuine, reliable local traders."

All residents will be asked to display a sticker on their front door or window reinforcing the message.

The scheme is not intended to stop people on regular rounds or catalogue companies who have existing contracts with residents.

Neighbourhood policing Sgt Andy McGregor said: "Everyone, but in particular older people, is at risk from bogus callers and doorstep rogue traders.

"These are professional and plausible thieves who are able to con their way into the homes of those they consider easy targets.

"The impact can be devastating not only for the victim but for the whole community."

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