Wales

Danish TV shows Swansea games due to Michael Laudrup

Michael Laudrup
Image caption Michael Laudrup's every move is followed closely in Denmark

A broadcaster in Denmark is planning to show all Swansea City Football Club's games due to the popularity of the club's Danish manager.

In his homeland, Michael Laudrup is "the biggest sports person we've ever had", according to broadcaster Viasat.

The channel's head of sport says the combination of Laudrup and the Premier League is a ratings winner.

Viasat now plans to cover all Swansea matches, even if bigger names such as Liverpool are playing.

"Laudrup is the biggest sports person we've ever had, and his every step is watched," said Viasat's Peter Norrelund.

"[This weekend] we will be showing the Sunderland v Swansea game which is more exciting to us than Liverpool v Newcastle because Michael Laudrup is on the bench," he said.

Mr Norrelund said people in Denmark already knew about Swansea because the club previously had another Danish manager, Jan Molby.

Now the combination of Laudrup, as the biggest name in Danish football, and a Premier League fixture was a "really, really good mixture," he added.

Explaining the manager's stature in his home country, Mr Norrelund described the Swansea manager as "the closest you can get to the royal family without being a part of it".

"He's really, really popular and has been a great ambassador for the country throughout the years and people love to follow him," he said.

"I've never met anyone who says they don't like him."

Swansea have had what some have described as the "perfect" start to the football season with a 5-0 win over QPR and a 3-0 win over West Ham in the Premier League, and 3-1 League Cup win over Barnsley.

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Media captionIn his homeland, Michael Laudrup is "the biggest sports person we've ever had", according to broadcaster Viasat's head of sport

Laudrup himself has said he is refusing to get carried away despite his new team's success.

Speaking after the first two successful games, he said: "To start with two wins is great. We know things will not always be like that."

Mr Norrelund said the Danes were not expecting miracles from the Swans.

He says that whatever happens "as long as Swansea is in the Premier League and Laudrup is on the bench, then I'm sure it [our interest] will survive".

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