140 Kellogg's jobs under threat at Wrexham factory
Cereal maker Kellogg has announced plans to cut 140 jobs at its factory in Wrexham.
Staff were given the news on Friday that the company was looking to make the redundancies and a 90 day consultation will now begin.
The firm said it hopes the job losses can be achieved through early retirement and voluntary redundancies among the 520 workers.
But unions said the announcement was "a kick in the teeth".
Chris Hood, president of Kellogg Europe, said: "We have a compelling business need to better align our assets with marketplace trends and customer requirements.
"To that end, we are taking action to ensure our manufacturing network is operating the right number of plants and production lines - in the right locations - to better meet current and future production needs and the evolving needs of our customers."
The Unite trade union described the news as a "kick in the teeth" for the workforce.
Regional co-ordinating officer Peter Hughes said everything would be done on behalf of the members to mitigate redundancies.
He added: "Any potential job losses are, of course, bad news for those involved but also for the wider community and economy in north east Wales."
It is the latest in a series of job blows for the Wrexham area.
In December, electronics giant Sharp announced 250 permanent jobs and 365 agency staff were to go while 230 workers have also lost their jobs at the First Milk cheese packing plant in Marchwiel.
"It's a sad day indeed," said Wrexham MP Ian Lucas.
"We have a proud record of having very important international companies based in the town but they are operating in an increasingly competitive market and it has been a very difficult time.
"There is talk of some economic recovery but it doesn't feel that way in Wrexham at the moment."
Wrexham council leader Neil Rogers said: "We are obviously very disappointed at this news which follows closely the loss of jobs at Sharp and First Milk.
"It demonstrates how fragile the economy is at this moment in time which is a contradiction to the information central government were putting out just before Christmas.
"We will continue to work with the company, alongside our partners, to offer whatever support and assistance we can."