Chinese importer urges more 'communication' from businesses
Businesses in Wales must do more to raise their profile overseas, according to one of China's biggest fine food importers.
Daniel Zhou of Goodwell China Marketing Service said overseas firms needed a better understanding of Wales.
At The Royal Welsh Show in Llanelwedd, Powys, he urged more "communication" with companies in his homeland.
He is looking at opportunities to do business with Wales' agricultural industry.
Mr Zhou said: "We still need a lot of communications between the two countries to understand each other, not only the products, but also the culture, also commercial things.
"If we could get some better conditions between the two countries, things would be a lot better."
While Daioni Organic of Boncath, Pembrokeshire, has been exporting to China since 2008, managing director Laurence Harris said people in the country do not know a lot about Wales.
"It's important Daniel understands how green Wales is and how fresh, and how different it is to China so he's able to go back and show off the products from Wales," he said.
"We see our future in South East Asia - we have an office in Hong Kong now, and in Shanghai so we see the development of that market as priority."