Children favour e-cigarettes over tobacco, Cardiff uni survey says
12 February 2017 Last updated at 16:30 GMT
Children are nearly twice as likely to try e-cigarettes rather than tobacco, Cardiff University research has said.
A paper published in the British Medical Journal questioned 32,479 11-16 year olds about their preferences.
While 18.5% said they might try e-cigarettes, only 10.5% said they might ever smoke tobacco.
Jon Nelsey, from ECigaretteDirect in Swansea, said: "The vaping industry is here to stay and we want to be a reputable retailer. We don't want to be selling to youths."