North West Wales

Gelert bought by Sports Direct saving 30 jobs in Wales

Gelert at Porthmadog
Image caption The company was established in Snowdonia in 1975

Thirty jobs at four camping and outdoor equipment stores in north Wales have been saved in a takeover.

The Gelert shops at Porthmadog, Beddgelert, Caernarfon and Betws-y-Coed have been bought by Sports Direct.

The sale was announced by business advisory firm Grant Thornton which on Friday was appointed administrative receivers to the company based in Widnes, Cheshire.

Gelert closed its Porthmadog factory employing 80 workers in June 2012.

The firm was established in 1975 and operates as an importer, wholesaler and retailer of outdoor and camping equipment.

The company employs around 100 people in the UK.

As well as the shops in Wales it has a showroom in Haydock, Merseyside, and a wholesalers operating from headquarters in Widnes, Cheshire.

A shop in Dublin was not included in the sale.

David Riley, one of the receivers appointed by Grant Thornton, said: "Gelert is a well-established brand and we are delighted to have been able to secure a sale to set it on a new course for the future under new ownership."

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