Renew, rebuild ... and refound.
"A bumpy ride".
It's barely 24 hours since Carwyn Jones arrived in Liverpool and he's yet to address the Labour party conference but I think we've got the message. Divvying up a much reduced budget from Westminster will lead to difficult decisions in next week's draft budget. None of this is going to be easy. But then life isn't easy for speech writers either, especially since that "no excuses culture" we were promised if Wales voted yes in the referendum.
And so the Carwyn Jones line is this: despite those bumpy/tough/difficult/hard times ahead - and despite the Welsh Government having very few economic levers at its disposal ("we are keeping an eye on the world economy" wasn't the most convincing of his answers in a Radio Wales interview last night) - "we can still make a difference to people's lives". Delivery. On the ground. In health, education, in life chances. That's what he'll tell this conference it has to be about, and that's where Carwyn Jones says he won't fail. "That's what the people of Wales expect and we won't be found wanting".
And not just the people of Wales, of course. Proving there is an alternative to choices made by the Tories and Lib Dems in UK government wouldn't half be handy for the wider Labour party too.
His message is certainly working on Harriet Harman. Always ebullient at Welsh night, she truly went for it this year. "From where we are in London, we look at you in Wales and think, goddamit, we're proud of you!" Carwyn Jones, she announced, is "the George Clooney of the Labour party" - a bit of a leg-up, you might say, from Derek Brockway and Andrew Lansley.
Ed Miliband came to Welsh night a little later - the 16th reception he'd visited and the last. His favourite too, apparently, "but don't tell the others." According to his brother David on Good Morning Wales a few moments ago, Ed is leading the party with "purpose" and "conviction". There you go, he added on his fleeting but frantic visit to conference, "a world exclusive for you".
It's not hard, however, to find delegates who, while they agree with big brother, are getting nervous that the younger brother's purpose and conviction don't seem to be cutting through. "Ed's a slow burner" said one "but I'm prepared to wait. We do have time."
From the leader last night a bit of an insight into his messages to conference tomorrow. Don't accept what he called "media reality". Accept the reality of what you did in Wales. Labour must show there is an alternative course. We must force the Tories and Lib Dems to change course on the economy.
And here's another message we heard last night - that the behaviour of bankers, phone hacking, rioting shouldn't be thought of, or talked about, as isolated incidents. They are, said Mr Miliband, "about a way of running your country," a way that is all about making a quick buck - a linking of events, an attempt to weave a common thread Labour can use to tell a story voters will like. Labour must talk more about values, he said and show that "Cameron is the last gasp of that old regime."
First, though, comes the sorting out of Labour.
Plaid Cymru 'rebuilt' and 'renewned' in Llandudno. In the past Labour might have been tempted to 'rebrand'. Not this Labour party, Peter Hain told conference yesterday. It's not about rebranding. It's about 'refounding' - about changing the party in a fundamental way, about regaining crediblity with voters, about convincing them Labour knows it got things wrong last time and is working out a way of getting them right next time.
The claim from Mark Drakeford AM that "interest in what is going on in Wales will be greater in Liverpool this week than it has been at any time in the last decade" didn't exactly convince one or two seasoned commentators in town yesterday. But it's not hard to see that getting things right in Wales would be a whole lot more helpful to Labour right now, than being found wanting.