South East Wales

SXSW festival: FauvelKhan air guitar T-shirt wins award

Two Cardiff-based designers have won a technology award with their interactive T-shirt for people playing air guitar.

The shirt developed by Warren Fauvel and Luke Khan allows the wearer to score points as their hand passes over a barcode on the shirt.

It won an award at the annual SXSW music and technology festival in Austin, Texas.

The pair are hoping the win will build interest in their product and lead to orders.

They picked up the "bootstrap" award for the most innovation with the least amount of capital.

'Great opportunity'

Mr Khan said his colleague had been nervous but "quietly confident" ahead of his presentation to the judging panel on Wednesday.

Mr Fauvel attended the event with members The Last Republic, the south Wales rock band for whom the T-shirt was developed.

"I think we've got a great opportunity to go all the way as the AiR guitar is a little different to everything else on show," said Mr Fauvel.

The designers' firm, FauvelKhan in Butetown, has applied for a worldwide patent on the T-shirt, which it hopes to sell to other bands as merchandising.

Mr Fauvel and Mr Khan began their partnership in 2007 after graduating from Swansea Metropolitan University.

The music and technology took place for the third year as the interactive arm of the annual SXSW (South by Southwest) music festival which has been growing in reputation as a showcase for cutting edge artists.

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