Cardiff City FC drop plan for red shirts instead of blue

Cardiff players Cardiff City will keep the blue shirts they have worn for more than a century

Related Stories

Cardiff City have dropped plans to change the football club's blue shirts to red, say the Malaysian owners.

In an open letter to fans, chairman Dato Chan Tien Ghee said proposals for red shirts and a dragon logo had been leaked before being finalised.

He confirmed the plans had been dropped due to "vociferous opposition".

However, he warned that the club could not afford to continue losing money, and that an investment strategy said to be worth £100m would now be reassessed.

Supporters groups welcomed the change of heart.

Proposals to change the traditional blue shirts and bluebird logo sparked a fierce debate among supporters when rumours emerged on Monday evening, following the club's Championship play-off semi-final defeat by West Ham United.

Club chief executive Alan Whiteley confirmed there were plans to introduce red shirts and a dragon logo for the new season in a meeting with the Cardiff City Supporters Trust on Tuesday night.

The chairman, known as TG, said in a letter to fans on Thursday that there was never any plan to change the club's name, but confirmed that there had been discussions about the crest and home colours.

Mr Ghee said it was "unfortunate" the proposals were leaked before being finalised by the board.

Start Quote

In the light of the vociferous opposition by a number of the fans to the proposals being considered... we will not proceed with the proposed change of colour and logo”

End Quote Chan Tien Ghee Chairman, Cardiff City

But he said they were intended to boost the club's marketability and "demonstrate the symbolic fusion of Welsh and Asian cultures", and were not meant as a "slight" on traditions.

"This would have been a springboard for the successful commercialisation and promotion of the club and its brand, driving international revenues and allowing us to fund transfers and success locally, thereby giving the club the best chance of competing at the higher reaches of competition," he said.

"This was not meant as a slight in any way shape or form on the club's traditions or history which we recognise are the lifeblood of any club.

"It was intended as a positive change to allow us to adapt and embrace the future.

"Notwithstanding a number of rumours there were no further plans to turn the stadium red or make other radical changes."

He also spelled out the club's financial situation: "It is clear to all concerned that the club simply cannot continue to function and exist in its current state, effectively losing large amounts of money each month, while acquiring more and more debt.

"We have continued along this path until the end of the current season, but the club inevitably now faces bold and real world decisions should we want to see the club survive. As romantic and simplistic a notion as it may seem, maintaining our current course without growth or change, is not, and cannot be, an option".

'Good faith'

The chairman stressed: "We have no desire to cause offence or for people to think we have no respect for the club or its history as it would appear has been suggested in various quarters including by local assembly members.

Start Quote

The reaction to these plans is by no means a rejection of the philosophy of the owners, who have invested heavily in the club since taking over”

End Quote Andrew RT Davies Leader, Welsh Conservatives

"We would have hoped that the significant investment made to date would have already demonstrated our good faith in that regard. Indeed, we are disappointed that anybody would think the contrary.

"In the light of the vociferous opposition by a number of the fans to the proposals being considered as expressed directly to our local management and through various media and other outlets, we will not proceed with the proposed change of colour and logo and the team will continue to play in blue at home for the next season with the current badge."

The chairman added that a proposed investment and development strategy - said to be worth £100m - would now be reassessed, and may include looking for new and additional partners and investors.

Initial reaction from fans on social media appeared to welcome the change of heart by the club's owners, but some feared that the promise of £100m investment may now be in doubt.

A joint statement from Cardiff City Supporters' Trust and Cardiff City Supporters' Club said they welcomed the decision to drop the branding plans.

"Like the vast majority of Cardiff City fans, we are extremely grateful for the financial support Vincent Tan and his associates have provided in difficult times and we hope that their investment in our wonderful club can continue," said the statement.

'Radical proposals'

"Many supporters will be pleased at the announcement by the club chairman Dato Chan Tien Ghee that the team will play in blue next season and the Bluebirds club badge will continue to be used.

"Our Malaysian backers have clearly recognised the strength of feeling about the traditions and history of the club which stretch back more than 100 years.

"We believe that it is very important for the future of the club that there is dialogue between fans' representatives and the club's board, particularly when radical proposals are under consideration.

"It is now important that everyone - owners, team, staff and fans - continue to pull together to develop a strong and sustainable future for our football club which sees the Bluebirds moving forward in a positive way."

Welsh Conservative leader Andrew RT Davies, who said he was a long-standing supporter, also said he was "delighted" by the rethink.

Mr Davies said it would have been a "real shame" to lose the continuity and tradition, but urged the owners to continue to examine how to improve finances.

"The reaction to these plans is by no means a rejection of the philosophy of the owners, who have invested heavily in the club since taking over," he added.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC South East Wales

Weather

Cardiff

Min. Night 8 °C

Features & Analysis

  • Martin Gardner as a young manThink hard

    Was this man the world's greatest puzzle master?


  • Carved pumpkinTrick or treat

    What did a riot at a pumpkin festival show about race in US?


  • A woman puts on a surgical mask during hospital Ebola training in Alabama.'Dark continent'

    Is prejudice fuelling Ebola outbreak hysteria in the US?


  • Oscar de la Renta and Oprah WinfreyIn pictures

    The life and work of Oscar de la Renta


Elsewhere on the BBC

  • FutureThe future is now

    Get the latest updates and biggest ideas from BBC Future’s World-Changing Ideas Summit

Programmes

  • Smart glassesClick Watch

    Smart spectacles go into battle – the prototypes looking to take on Google Glass

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.