Swansea Bay tourists spend £401m as visitor numbers rise
Tourists spent over £401m in Swansea Bay in 2015, up 1.8% on the previous year.
The number of visitors also rose 2.1% to 4.5 million, according to the council.
One senior councillor said the figures confirmed tourism played an important role in the local economy and supported over 5,700 jobs.
The data has been published in a report which measures different trends.
Councillor Robert Francis-Davies, Swansea Council's cabinet member for enterprise, development and regeneration, said he hoped the growth would continue, "reinforced by our regeneration plans for the city centre" - a £500m project set to start next year.