Kenya's Instagram entrepreneurs
1 July 2016 Last updated at 12:25 BST
Getting into the retail business in Kenya can prove difficult for small start-ups. High set-up costs, expensive rent and complex regulations create significant barriers to entry.
But now a new breed of Kenyan entrepreneurs are turning to social media to find a way around all that.
From Nairobi, the BBC's Nancy Kacungira finds out more for Africa Business Report.