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Kenya's Instagram entrepreneurs

1 July 2016 Last updated at 12:25 BST

Getting into the retail business in Kenya can prove difficult for small start-ups. High set-up costs, expensive rent and complex regulations create significant barriers to entry.

But now a new breed of Kenyan entrepreneurs are turning to social media to find a way around all that.

From Nairobi, the BBC's Nancy Kacungira finds out more for Africa Business Report.