How African fashion has gone Dutch
1 May 2013 Last updated at 17:54 BST
Relatively few people in Africa know that many of the most fashionable designs worn in the continent are actually created in the Netherlands.
A Dutch firm, Vlisco, has come to dominate an increasing lucrative fashion market in Africa with its distinctive and luxury fabrics.
The BBC's Anna Holligan has been trying to discover its secrets.
For more African news from the BBC, download the Africa Today podcast.