Ladies first: Pink bus service for Pakistani women
16 January 2012 Last updated at 14:08 GMT
Women commuters in Lahore can now travel in buses that do not allow male passengers onboard.
In Pakistan, women using public transport are often unable to board buses easily or find a seat, even in the ladies section, and many are subjected to harassment.
The pink buses are meant to provide women comfort and security while travelling on public transport.
Video produced by BBC Urdu's Mona Rana.