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Indian election campaign powered by printing

18 March 2014 Last updated at 00:04 GMT

Nearly 30 major political parties and hundreds of smaller groups are campaigning for India's parliamentary elections, due to start on 7 April.

Social media has a bigger role than in previous elections but with many Indians unable to read, traditional methods like mass poster campaigns are still critical to getting the message out.

Andrew North visited a store in the northern city of Lucknow which specialises in political printing.