Body beautiful: South Korea's female bodybuilders
25 August 2014 Last updated at 01:00 BST
Traditional views of South Korean women are being challenged by a growing trend for bodybuilding.
Designer clothes and plastic surgery are standard for many of the country's women, keen to replicate the slender physiques of celebrities and pop idols.
Now a growing numbers of female weightlifters are going to different lengths to achieve their idea of perfection.
Lucy Williamson reports from Seoul.