Sweden profile

Aftonbladet front page Sweden is among the world's top consumers of newspapers

Swedish audiences enjoy a wide variety of public and commercial broadcast services.

TV is the most-popular medium. Public Sveriges Television's (SVT) main competitor is commercial network TV4. Sweden is home to the regional media giants Bonnier and the Modern Times Group (MTG).

Most households have multichannel cable or satellite TV. Sweden has made the switch to digital terrestrial TV (DTT) and pay TV is broadcast in the format.

Public radio is run by Sveriges Radio. There are nearly 100 private radios; some are part of near-national networks.

Most Swedish homes take a daily paper and the country is among the world's top consumers of newspapers. Aftonbladet is the best-selling daily. Many titles have a regional readership. The government subsidises newspapers regardless of their political affiliation.

By December 2011, around 8.4 million Swedes were online - more than 92% of the population.

The press

Television

  • Sveriges Television (SVT) - public, operates terrestrial networks SVT 1 and SVT 2, news channel SVT24, European satellite channel SVT Europa
  • TV4 - commercial, terrestrial
  • TV3 - commercial, via satellite and cable
  • Kanal 5 - commercial, via satellite and cable
  • ZTV - commercial, via satellite and cable
Radio
  • Sveriges Radio - public, operates news and public affairs station P1, classical music station P2, youth station P3 and regionally-based news and music station P4
  • Rix FM - commercial, national pop music network
  • NRJ - commercial, national pop music network
  • Mix Megapol - commercial, national music network

News agency

  • TT - owned by several media groups

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