Jersey

Animal sounds from Durrell turned into mobile ringtones

The sounds of animals at Durrell wildlife park in Jersey are being used in a Jersey Tourism marketing campaign.

The Durrell Wildlife Conservation Trust will be offering the sounds of endangered animals as mobile phone ringtones.

The ringtones will be sold to raise money for Durrell and to promote Jersey to a younger audience.

Mike Tait, from Jersey Tourism, said he hoped it would help show Jersey as an interesting place.

When launched, people will be able to download the sounds of animals threatened with extinction for a one-off fee.

The money raised will go to Durrell to help them continue their conservation work around the world.

The birds at the park have already been recorded.

David Jeggo, from bird development at Durrell, said: "I think birdsong is very evocative, whether it is birds singing or loud raucous calling.

"It is birds talking, they are communicating with one another."

But for Mr Tait, it is also about showing Jersey in a new light.

He said: "Underneath it in a subtle way it is about re-positioning Jersey as an interesting place.

"For many years we have developed an image that could be accused of being a bit fuddy duddy, but this is a tongue in cheek bit of fun."

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