Jersey 'not all about beaches' says tourism boss

St Brelade's Bay David de Carteret said marketing was not just about the sunshine

Related Stories

A lack of beach weather has not affected visitor bookings for this year so far, according to the head of tourism in Jersey.

David de Carteret said the "patchy weather" had limited impact as most visitors came for activities not dependent on weather.

His comments came as a water sports company owner said his business was 80% down on this time last year.

Jono Steventon said it had been "a very tricky season".

Mr de Carteret said although the island was marketed as the warmest place in the British Isles, it was "not all about beaches".

He said walking was one of the most popular activities, especially with tourists from Germany.

But Mr Steventon, who has offered hire equipment and training in St Brelade's Bay for more than 16 years, said a fall in business meant he was looking for "other things to do".

He said it was worse than last year when the six weeks of sunshine in the school summer holidays had got him "out of trouble", but the forecasts this year did not look as positive.

Tony Pallot, of Jersey Met Office, said it had been one of the coldest springs on record and the summer was not likely to be hot.


He said: "The trend is that we will probably see the weather we have experienced over the last four weeks - sunny periods and pleasant days but with unsettled spells as well.

"When we do see the sunshine it will only be for a couple of days at a time."

Jersey Heritage, which runs a number of tourist sites, has started putting a rain-friendly symbol in brochures to highlight areas under cover in response to a number of poor summers.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC Jersey


St Helier

Min. Night 12 °C

Features & Analysis

  • Martin Gardner as a young manThink hard

    Was this man the world's greatest puzzle master?

  • Carved pumpkinTrick or treat

    What did a riot at a pumpkin festival show about race in US?

  • A woman puts on a surgical mask during hospital Ebola training in Alabama.'Dark continent'

    Is prejudice fuelling Ebola outbreak hysteria in the US?

  • Oscar de la Renta and Oprah WinfreyIn pictures

    The life and work of Oscar de la Renta

Elsewhere on the BBC

  • FutureThe future is now

    Get the latest updates and biggest ideas from BBC Future’s World-Changing Ideas Summit


  • Smart glassesClick Watch

    Smart spectacles go into battle – the prototypes looking to take on Google Glass

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.