Mexico state uses tortilla wrapper ads to help find missing people
15 November 2012 Last updated at 19:49 GMT
The border Mexican state of Chihuahua has decided to use start using tortilla wrappers in a bid to raise awareness of missing people.
In Ciudad Juarez, considered one of the most violent cities in the world, more than 30 shop owners have started packaging their tortillas in wrappers which are imprinted with information about what to do if someone goes missing.
Iracema Sodre reports.