Twitter sees record activity during 2012 Super Bowl

Mario Manningham of the New York Giants catches a key throw and helps secure the team's victory against the New England Patriots in the 2012 Super Bowl 5 February 2012 Mario Manningham's catch was key in securing a victory for the Giants in the last minutes of the game

The Super Bowl XLVI set a record for the highest number of tweets sent during a sporting event.

On average, 10,000 tweets were sent per second during the final three minutes of the New York Giants' 21-17 defeat of the New England Patriots, Twitter said.

Activity peaked during a last-minute Giants touchdown, when 12,233 messages were sent per second, it added.

The previous record had been set when the Denver Broncos beat the Pittsburgh Steelers in the 2012 NFL playoffs.

Madonna's half-time performance at this year's Super Bowl also saw a surge of activity online.

Her show sparked the second highest rate of tweets during the event, with 10,245 posts published per second, said Twitter, a San Francisco-based micro-blogging site.

Television networks in the US appear to be embracing the trend of viewers watching programmes whilst engaging with social media.

Viewers are encouraged to use specific "hashtags" when referring to a particular programme online.

NBC, the US network that hosted the Super Bowl, claimed this year's game attracted the third highest viewer ratings in the history of the event.

Overnight viewing figures showed a 47.8% audience share. The total number of viewers is not yet available.

This year the Super Bowl was also streamed online for the first time.

The all-time record for Twitter activity - with 25,088 posts being published per second - was reportedly set during a TV screening of the Japanese animated film "Castle in the Sky" in December 2011.

Among other events which have attracted unusually high levels of activity on Twitter are the singer Beyonce's announcement that she was pregnant and the death of Apple co-founder Steve Jobs.

More on This Story

From other news sites

More US & Canada stories


Features & Analysis

Elsewhere on the BBC

  • KnucklesGood or bad?

    For many it can be very satisfying to 'crack' the bones in your hand, but is it bad for you?


  • BatteriesClick Watch

    More power to your phone - the lithium-ion batteries that could last twice as long

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.