Target apologises for 'Manatee Gray' plus-sized dress

A Manatee in freshwater around Florida Manatees are aquatic mammals, often known as sea cows

Related Stories

US retailer Target has apologised for labelling a plus-sized dress after a rotund marine mammal.

Uproar followed when a shopper tweeted a screengrab of the "Manatee Gray" dress from Target's website.

A smaller size of the same dress was labelled "Heather Gray". Target has now changed the listing to simply "gray".

"It is never our intention to offend our guests and we apologize for this unintentional oversight," a Target spokeswoman told the BBC.

"Manatee Gray is a seasonal color used across Target product categories, from apparel to home items."

A large, aquatic relative of the elephant, manatees are sometimes called sea cows.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More US & Canada stories

RSS

Features & Analysis

Elsewhere on the BBC

  • UnderwaterHidden depths

    How do you explore the bottom of the ocean? BBC Future finds out

Programmes

  • A model with a projection mapped onto her faceClick Watch

    Face hacking - how to use a computer to turn your face into a work of digital art

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.