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'Peak Beard': Is this the end for facial hair?

16 April 2014 Last updated at 11:05 BST

The end of the beard is nigh - not according to fashion stylists, but to evolutionary biologists.

Australian scientists have found that as facial hair grows more common it gets less attractive, and the clean-shaven look becomes more desirable to potential mates.

James Morgan reports from one of the beard capitals of Britain.