México usa tortilhas para encontrar desaparecidos

Atualizado em  22 de novembro, 2012 - 05:43 (Brasília) 07:43 GMT

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Campanha usa anúncios com fotos e nomes de desaparecidos em embrulhos do popular alimento; assista ao vídeo em inglês.

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Transcript

They are a staple of the Mexican diet.

But now, authorities have decided to use tortillas to raise awareness of missing people.

More than 30 vendors in Chihuahua have started to print information on the flatbread's packaging about people who have disappeared.

The government hopes the campaign, which also includes posters and flyers, will encourage citizens to report missing people as early as possible.


Transcrição em português

Elas são um elemento fundamental da dieta mexicana.

Mas agora, as autoridades decidiram usar as tortilhas para chamar atenção para pessoas desaparecidas.

Mais de trinta vendedores na cidade de Chihuahua começaram a imprimir nos rótulos das embalagens informações sobre pessoas desaparecidas.

O governo espera que a campanha, que também inclui pôsteres e panfletos, vai estimular os cidadãos a comunicar o desaparecimento de pessoas tão logo ocorra.


Vocabulary

staple - main or basic part of a diet

to raise awareness of - let people know about

packaging - the temporary container for a new product

disappeared - vanished

encourage - make someone likely to do something

Exercise

Use one of the words or phrases below to complete each of these sentences from news reports.

Note that you may have to change the form of a word to complete the sentence correctly.

staple/ to raise awareness of/ packaging/ disappeared/ encourage

1. A project run by the Zoological Society for London (Evolutionarily Distinct and Globally Endangered) is trying ___________ these less appreciated creatures.

2. In New York his __________ diet was a sandwich and a salad. The idea to bring a similar concept to India grew out of the lack of fresh sandwich chains in Mumbai.

3. He highlighted grant schemes to __________ firms to take on apprentices.

4. "From a UK perspective," he added, "the most important next step would be plain __________, which effectively removes the single most important marketing tool still available to the tobacco industry, the pack itself."

5. Fernandes and two other defendants are charged with the murder of Eliza Samudio, who __________ in June 2010.


Answers

Confira as respostas abaixo:



2. In New York his staple diet was a sandwich and a salad. The idea to bring a similar concept to India grew out of the lack of fresh sandwich chains in Mumbai.
Source: Can Western chefs curry favour in India?
http://bbc.in/WfEVNm

3. He highlighted grant schemes to encourage firms to take on apprentices.
Source: Vince Cable: UK businesses more upbeat
http://bbc.in/TbnIGq

4. "From a UK perspective," he added, "the most important next step would be plain packaging, which effectively removes the single most important marketing tool still available to the tobacco industry, the pack itself."
Source: Should you need a licence to smoke?
http://bbc.in/THR6CC

5. Fernandes and two other defendants are charged with the murder of Eliza Samudio, who disappeared in June 2010.
Source: Brazil's Bruno Fernandes tried for ex-lover's murder
http://bbc.in/SIAzNj

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