We use Performance cookies across BBC websites for internal purposes to help us to provide you with a better user experience. Information supplied by cookies helps us to understand how our visitors use BBC websites so that we can improve how we present our content to you. They also allow us to test different design ideas for particular pages, such as the BBC Homepage. We generally contract with independent measurement and research companies to perform these services for us and when this is the case, these cookies may be set by a third party company (third party cookies). Third party cookies are identified in the list below, together with information as to how you can opt out of receiving them.
Examples of performance cookies set by the BBC and our suppliers
|BBC Cookie name or Supplier||Purpose|
Analytics cookies set by the BBC (“iStats”)
You can opt in or out of this reporting in cookie settings.
|Scorecard Research by comScore|
Comscore provide the BBC with analytical information about our visitors. ComScore collect data on the traffic and engagement for the site to provide the BBC with a competitive context of their performance versus the market. This data is then used for sales pitches, editorial, strategy, business development and product development.
These independent measurement and research companies, based in the US, gather data regarding the visitors to BBC sites on our behalf using cookies, log file data and code embedded in our sites. The BBC uses this information to help improve the services it provides to its users.
To opt-out of receiving these cookies from these companies, click the links below:
The BBC uses Google DoubleClick to measure the effectiveness of its online marketing campaigns.
From time to time some BBC online services, including mobile apps, use Google Analytics. This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us.
|Adobe SiteCatalyst (2o7.net)|
Adobe provides anonymised statistical information to BBCW, about users outside of the UK only. They process IP addresses and information from other cookies used on "bbc.com", BBCW's international online service for users outside of the UK, so BBCW know how many page views it has, the number of international users, what browsers international users are using (so BBCW can target resources in the right way to maximise compatibility for the majority of international users) and in which country, city or region international users are located. This statistical information also allows BBCW to determine how much it should charge for advertising, and if it is hitting its target audience.
Effective Measure provide BBC Worldwide with analytical information about visitors based in the Middle East and Africa. Effective Measure collect data on the traffic and engagement for the site to provide BBCW with a competitive context of their performance versus the market. This data is then used for sales pitches, editorial, strategy, business development and product development.