James Collins and Paul Heffernan were on target for the second week running as Hibernian heaped more misery on struggling St Mirren at Easter Road.
From a 10th-minute free-kick, Collins reacted well to head home a flick-on from Michael Nelson.
With Hibs well on top, Heffernan turned in an Alan Maybury cross from close range on the hour.
And St Mirren defender Danny Grainger was sent off in the closing minutes following a foolish second booking.
The left-back hammered the ball against Maybury who had prevented him from taking a quick free-kick, summing up the frustration felt as the Buddies' winless run continued.
The Paisley side have earned just one point from their six league outings, while Hibs move up to fifth in the Scottish Premiership after their first home success of the season.
Hibs are now unbeaten in five following a sticky opening to the season that had manager Pat Fenlon under pressure.
His counterpart today, Danny Lennon, is very much feeling the heat, with St Mirren never looking likely to end their dismal run, as Hibs dominated from the moment they took the lead.
Some dithering in the visiting defence allowed Collins to stoop low and nod in Liam Craig's free-kick, abetted by a touch from Nelson.
Only some good goalkeeping from Saints' teenage reserve goalkeeper Christopher Dilo kept Hibs at bay from the remainder of the first-half, with two especially good stops to turn Heffernan's shot round a post and keep out Robertson's close-range effort.
After the break Dilo did well to deal with a fizzing strike from Liam Craig but the young Frenchman was beaten again when Heffernan deftly flicked in Maybury's low, right-wing cross.
St Mirren consistently gifted possession to the hosts and the nearest they came to getting a foothold in the game was when Kenny McLean's powerful long-range shot was deflected just inches wide.
The busy Dilo did well to keep Hibs out again with a super reaction save from Robertson's strong shot. Collins put away the rebound but from an offside position.
With the home side full of confidence, Craig almost added a third goal 10 minutes from time with a drive from fully 45-yards as he pounced on Dilo's poor clearance before the keeper scrambled back to save.
Grainger's dismissal came on 89 minutes with the second yellow card as entirely unnecessary as the one as he first collected for mouthing off at referee Steven McLean.
There were lots of smiling faces around Easter Road on the final whistle - all from those with Hibs connections, while St Mirren's poor start to the season shows no signs of turning around.
Live text and stats
Saturday, 21 September 2013
18 Maybury yellow card
20 Taiwo (Stanton 83)
14 Collins (Zoubir 83 yellow card)
24 Heffernan (Vine 0)
06 Goodwin yellow card
27 Grainger red card
02 van Zanten (Bahoken 67)
08 Harkins (Caprice 63)
10 McGowan (McGinn 90+2)
Ref: McleanAtt: 9,417
Attempts on target
Attempts off target
90:00+2:02 The referee blows for the end of the match.
90:00+1:12 Substitution (St Mirren) makes a substitution, with John McGinn coming on for Paul McGowan.
90:00+0:59 Foul by Gary Teale on Abdellah Zoubir, free kick awarded.
90:00+0:19 Conor Newton restarts play with the free kick.
89:58 Free kick awarded for an unfair challenge on Paul McGowan by Sam Stanton.
88:18 Sent off
88:18 Danny Grainger shown a red card for second bookable offence.
87:51 The referee shows Alan Maybury a yellow card for unsporting behaviour.
87:30 Free kick awarded for an unfair challenge on Danny Grainger by Alan Maybury.
Correction - 85:00 Substitution Paul Heffernan goes off and Rowan Vine comes on.
84:35 Abdellah Zoubir shown a yellow card.
83:52 Abdellah Zoubir takes the chance to get an effort at goal and missed to the left of the net.
82:25 Substitution Tom Taiwo goes off and Sam Stanton comes on.
82:04 Substitution Abdellah Zoubir comes on in place of James Collins.
81:43 Marc McAusland gives away a free kick for an unfair challenge on Paul Hanlon.
81:31 Free kick crossed by Gary Teale.
80:51 Free kick awarded for an unfair challenge on Conor Newton by Liam Craig.
79:37 Conor Newton produces a cross.
79:04 Kenny McLean takes the free kick.
78:59 Kenny McLean fouled by Liam Craig, the ref awards a free kick.
78:49 Clearance made by Lewis Stevenson.
78:39 Corner taken by Danny Grainger from the left by-line.
77:46 Liam Craig sends in a cross.
76:08 Corner taken by Liam Craig from the left by-line.
75:35 The ball is delivered by Alan Maybury.
74:50 Corner taken by Gary Teale.
74:35 The ball is crossed by Jake Caprice.
73:25 Kenny McLean takes a shot.
71:29 Tom Taiwo restarts play with the free kick.
71:23 Free kick awarded for an unfair challenge on Tom Taiwo by Kenny McLean.
70:34 Kenny McLean crosses the ball.
69:59 Shot by Paul Heffernan went wide of the left-hand post.
69:51 Christopher Dilo restarts play with the free kick.
69:17 The assistant referee flags for offside against Tom Taiwo.
69:09 Liam Craig crosses the ball in from the free kick.
68:31 The referee shows Jim Goodwin a yellow card.
68:25 Jim Goodwin challenges Tom Taiwo unfairly and gives away a free kick.
67:10 Paul Hanlon takes the free kick.
66:52 Foul by Jake Caprice on Liam Craig, free kick awarded.
66:19 Jim Goodwin restarts play with the free kick.
66:04 Substitution David van Zanten leaves the field to be replaced by Stephane Bahoken.
65:56 James Collins gives away a free kick for an unfair challenge on Danny Grainger.
65:17 Corner taken by Gary Teale.
64:55 Liam Craig makes a clearance.
64:50 Corner from the left by-line taken by Gary Teale.
64:31 Kenny McLean takes a shot and missed to the right of the net.
62:54 Christopher Dilo takes the free kick.
62:51 The assistant referee flags for offside against Paul Heffernan.
62:41 Substitution Jake Caprice replaces Gary Harkins.
60:21 Assist by Alan Maybury.
60:21 GOAL - Paul Heffernan:Hibernian 2 - 0 St Mirren Paul Heffernan scores with a right foot finish. Hibernian 2-0 St Mirren.
60:11 Centre by Alan Maybury.
58:48 Tom Taiwo takes the free kick.
58:41 The official flags Steven Thompson offside.
58:30 Ben Williams restarts play with the free kick.
58:14 Steven Thompson gives away a free kick for an unfair challenge on Paul Hanlon.
58:05 Christopher Dilo restarts play with the free kick.
57:57 Free kick awarded for an unfair challenge on Conor Newton by Kevin Thomson.
57:09 Kevin Thomson restarts play with the free kick.
56:55 Unfair challenge on James Collins by Danny Grainger results in a free kick.
56:43 The ball is swung over by David van Zanten.
55:50 Conor Newton is flagged offside by the assistant referee.
53:08 Free kick taken by Ben Williams.
52:56 Conor Newton challenges Tom Taiwo unfairly and gives away a free kick.
50:25 Shot by Liam Craig went wide left of the goal.
50:10 Liam Craig takes the chance to get an effort at goal.
49:44 Corner from the right by-line taken by Liam Craig.
49:15 Marc McAusland restarts play with the free kick.
49:07 Alan Maybury challenges Marc McAusland unfairly and gives away a free kick.
45:34 Free kick crossed by Liam Craig.
45:28 David van Zanten fouled by Liam Craig, the ref awards a free kick.
45:01 The second half has started.
45:00+0:17 The referee blows for half time.
45:00+0:05 Free kick awarded for a foul by Michael Nelson on John McGinn.
44:56 Clearance by Christopher Dilo.
44:51 Corner taken by Liam Craig from the right by-line.
44:31 Scott Robertson takes a shot. A parry by Christopher Dilo prevents the goal.
44:12 Corner taken by Liam Craig from the left by-line.
42:47 Ben Williams restarts play with the free kick.
42:17 The offside flag is raised against Steven Thompson.
41:36 Centre by Scott Robertson.
40:42 Corner from the right by-line taken by James Collins.
40:13 Paul Heffernan takes a shot.
37:31 Liam Craig crosses the ball.
34:57 Free kick crossed by Gary Harkins.
34:21 Kenny McLean fouled by Michael Nelson, the ref awards a free kick.
33:56 Clearance by Liam Craig.
33:47 Kenny McLean sends in a cross.
33:28 Corner taken by Gary Teale from the left by-line.
31:17 The ball is crossed by Gary Teale.
31:05 Paul Hanlon crosses the ball.
30:55 Clearance by Marc McAusland.
30:50 The ball is delivered by Paul Hanlon.
30:36 The ball is swung over by Alan Maybury.
30:27 Kevin Thomson takes the free kick.
30:12 Free kick awarded for a foul by Jim Goodwin on James Collins.
22:04 Free kick taken by Danny Grainger.
21:55 Free kick awarded for a foul by James Collins on Danny Grainger.
20:09 Scott Robertson takes the chance to get an effort at goal. Christopher Dilo safely holds on.
17:55 Shot by James Collins went harmlessly over the bar.
16:56 Liam Craig takes a shot and went wide of the left-hand post.
15:29 Centre by Gary Teale.
12:22 David van Zanten takes the free kick.
12:14 Foul by Paul Hanlon on Steven Thompson, free kick awarded.
10:14 Michael Nelson takes the free kick.
10:01 Foul by Paul McGowan on Liam Craig, free kick awarded.
9:21 The assist for the goal came from Michael Nelson.
9:21 GOAL - James Collins:Hibernian 1 - 0 St Mirren Free kick scored by James Collins. Hibernian 1-0 St Mirren.
8:46 Conor Newton challenges Paul Heffernan unfairly and gives away a free kick.
7:44 Centre by Scott Robertson.
7:06 Shot by Liam Craig missed to the left of the target.
6:22 Free kick taken by Ben Williams.
6:10 The assistant referee flags for offside against Paul McGowan.
3:17 Free kick taken by Liam Craig.
2:56 Jim Goodwin is penalised for handball and concedes a free kick.
2:46 Clearance made by Lewis Stevenson.
2:38 Gary Harkins sends in a cross.
0:41 Kevin Thomson manages to make a clearance.
0:00 The referee gets the game underway.
0:00 Substitution Paul Heffernan leaves the field to be replaced by Rowan Vine.
Live text and data provided by The Press Association.
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