BBC Sport - How buying a football team helped expand 'brand Trump'
How buying a football team helped expand 'brand Trump'
- From the section American football
In the early 1980s, one of Donald Trump's ambitions was to own a sport franchise. He purchased the New Jersey Generals American football team of the newly-formed USFL but within two years the league had collapsed and many blame Trump for its demise.
So why did he get involved with the USFL? Broadcaster Charley Steiner called the Generals' games and documentary maker Mike Tollin who was in charge of the USFL broadcasting.