Sam Allardyce's job as West Ham boss is safe - Karren Brady
West Ham boss Sam Allardyce will not be sacked if the Championship club fails to secure an instant return to the Premier League, insists Karren Brady.
Allardyce has faced criticism from fans with the third-placed Hammers, who were relegated from the top-flight last May, four points behind automatic promotion.
"Yes he will still be in charge next season - definitely," Hammers vice-chairman Brady told BBC Radio 5 live.
"[Chairman] David Sullivan wanted Sam - they have a very good relationship."
The pressure has increased on Allardyce after West Ham fell further behind the top two with a 4-2 home defeat by second-placed Reading on Saturday.
The east London club were top of the Championship on 21 February but have slipped out of the automatic reckoning following a run of one win in seven matches.
Allardyce, appointed as Avram Grant's successor last summer, has been forced to defend his team's recent displays after his own supporters chanted about the side's style of football.
The ex-Bolton boss vowed to play "the West Ham way" when he took over but fans have voiced their displeasure at what they see as direct tactics.
But Brady remains confident the team can still bounce straight back to the top-flight - either automatically or through the play-offs.
"Obviously the Reading defeat was difficult for everybody," she said.
"We were hoping to win but we certainly haven't given up the prospect of automatic promotion or promotion, if we have to, through the play-offs.
"That is still our number one target for this season."