The struggle to attract Asian fans to north west clubs

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The struggle to attract Asian fans

BBC Late Kick Off North West's Ian Haslam visits Burnley and Oldham Athletic to discuss the difficulty in attracting Asian people to football matches.

Despite making up more than 10% of the population in both towns, clubs report that less than 1% of their supporter base comes from the Asian community.

To watch the Sunday, 24 March edition of Late Kick Off North West, visit the BBC iPlayer.