BBC Sport - Mario Balotelli: Liverpool make £50K in shirt sales on day he signed

£50K of Balotelli shirts sold in one day

Liverpool chief executive Ian Ayre speaks about the instant impact Mario Balotelli has made off the field since arriving at Anfield last month.

Speaking at the Soccerex Global Convention in Manchester, Ayre says that Liverpool "generated about £50,000 worth of Balotelli-named shirts" on the day the striker signed for the club.

Despite the figure, Ayre said signing the controversial Italian "was never about commercial opportunity, it was always about the football and always will be".

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