BBC Sport - Walsall at Wembley: Saddlers in the Sunday market for success
Walsall in Sunday market for success
- From the section Football
Walsall have sold more than 27,000 tickets for their first appearance at Wembley in Sunday's Johnstone's Paint Trophy final against Bristol City - not bad for a club whose average home crowd in League One is only 4,500.
It will provide a welcome financial windfall, but unlike many lower league clubs, the Saddlers are on course to make a profit for a 10th straight year.
BBC Midlands Today's Nick Clitheroe reports on a well-run club who make half their money off the field, whether from their giant advertising hoarding overlooking the nearby M6, this summer's sell-out Sir Elton John concert or from their well-established Sunday market at Bescot.