BBC Sport - Walsall at Wembley: Saddlers in the Sunday market for success

Walsall in Sunday market for success

Walsall have sold more than 27,000 tickets for their first appearance at Wembley in Sunday's Johnstone's Paint Trophy final against Bristol City - not bad for a club whose average home crowd in League One is only 4,500.

It will provide a welcome financial windfall, but unlike many lower league clubs, the Saddlers are on course to make a profit for a 10th straight year.

BBC Midlands Today's Nick Clitheroe reports on a well-run club who make half their money off the field, whether from their giant advertising hoarding overlooking the nearby M6, this summer's sell-out Sir Elton John concert or from their well-established Sunday market at Bescot.

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