There is an urgent need for governments and businesses to come together to meet the growing demand for more opportunities for travel.
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Cross-border collaboration is changing international travel for everyone.
International travel trends used to be driven by marketing spend and visa policies, but a new wave of cross-border cooperation between multinational companies, as well as public and private entities, is transforming global travel experiences.
Bridging borders through travel
International travel is increasingly driven by cross-border collaboration between governments and the private sector. Emerging markets, particularly those along China’s Belt and Road Initiative, are benefitting from more tourism and the digitalization of travel. How are businesses able to work more closely with governments and international partners? How is new travel technology rapidly changing global tourism? Discover how the world’s governments and companies are increasing accessibility to travel and expanding markets at the annual Global Tourism Economy Forum in Macao.