Whatever your passion, San Francisco is the place to discover the new and cutting-edge.

Where in the world can you find GPS-guided storytelling cars and roaming bison in the same city? Welcome to San Francisco, a destination known for its tech-savvy citizens, artistic proclivities and jaw-dropping natural wonders. Whatever your passion, San Francisco is the place to discover the new and cutting-edge. After all, this is one of the most progressive cities in the world. It’s not all high-tech. Numerous hiking trails, national parks and art museums offer easy escapes from the urban jungle. Here are six great ways to start your San Francisco adventure.

1.  Visit a West Coast art haven

The first museum on the West Coast devoted solely to 20th-century art, San Francisco Museum of Modern Art has continuously pushed artistic boundaries since it was founded in 1935. It was one of the first American art museums to recognise photography and film as art forms, and actively champions the work of Californian artists, especially those in the Bay Area. The recently renovated museum now boasts an impressive 170,000 square feet of pure exhibition space and houses over 33,000 works from internationally recognised names. For art lovers, it’s a fantastic opportunity to spend time with the works of Henri Matisse, Frida Kahlo and many more.

151 3rd Street, San Francisco, CA 94103


2.  Try world-famous Mission burritos

Mission District, or ‘The Mission’, is San Francisco’s most iconic neighbourhood. The centre of Latino culture, the area has a history that stretches all the way to the 1770s. Today, it’s a hipster paradise filled with hip bars, restaurants and trendy stores. The Mission is also home to the world-famous Mission burrito. First created in the 1960s, this local delicacy is larger in size than its Mexican counterpart and stuffed with all sorts of ingredients from pinto beans to guacamole. For the most authentic Mission burritos, head to La Taqueria. The no-frills joint has been serving its famous rice-free burritos and delicious homemade salsa for over 40 years.
2889 Mission Street, San Francisco, CA 94110


3.  Be your own guide with GoCar

Gone are the days when city tours meant sitting atop sweaty, crowded buses. Today there’s GoCar; the world’s first-ever GPS-guided ‘storytelling’ car. It comes as no surprise that this groundbreaking initiative first originated in San Francisco, the tech capital of the world. GoCar’s intuitive technology can take you on any type of San Francisco adventure. Take a cruise down the crooked corners of Lombard Street or gallivant across the Golden Gate Bridge on your own time. Stop to snap a picture or take a daring detour, the road less travelled awaits with over 200 points of interest in the GoCar system.
GoCar departures start at Union Square or Fisherman’s Wharf.

4.  Get in touch with nature at Golden Gate Park

Covering 1,017 acres of public grounds, Golden Gate Park is a lush green space home to many of San Francisco’s most famous attractions. Whether on foot, by bicycle or on a rented Segway, start your tour at the California Academy of Sciences, one of the largest and most eco-friendly natural history museums in the world. Continue on to Spreckels Lake and the buffalo paddock where you can observe majestic American bison from a safe distance. End your day by hiking up Strawberry Hill; the highest point in the entire park offers panoramic views of Mount Tamalpais and the iconic Golden Gate Bridge. SIA-SF-California-Academy-of-Sciences
San Francisco, CA 94122

5.  Find treasure at Land’s End

Located in the northwestern corner of San Francisco, the windswept shoreline of Land’s End is a popular hiking spot filled with dramatic natural beauty and rich history. Of the many trails to take, opt for the Coastal Trail which runs along the rail bed of the old Cliff House Railway. Dense fog, strong currents and sharp rocks make this coastline one of the deadliest in the world, and it has claimed over 300 ships to date. Today, you can still see three of them at low tide. Of all the treasures on this dramatic terrain, don’t miss the ruins of the Sutro Baths. Built in 1894 by millionaire Adolph Sutro, the magnificent saltwater swimming pool complex accommodated up to 10,000 people at the peak of its popularity. The complex was closed in 1966 and left vacant. Today, all that’s left is a vivid reminder of Sutro’s grand vision.
680 Point Lobos Ave, San Francisco, CA 94121

6.  There’s no escaping Alcatraz Island

Located 1.5 miles off the coast, Alcatraz Island is one of San Francisco’s most popular attractions for good reason. From 1934 to 1963, the infamous federal penitentiary was home to some of America’s most notorious criminals, including Al Capone and George ‘Machine Gun’ Kelly. A tour of the main prison block lets you get a closer look at its claustrophobic cells and a peek at the ‘the Hole’, the prison’s pitch black solitary confinement cell. Outside the prison, the island shows off a softer side with natural gardens, tide pools and a lighthouse. SIA-SF-Alcatraz-Island
Golden Gate National Recreation Area, San Francisco, CA 94133


Watch the Video

There is so much more to discover in San Francisco. Watch the video below to uncover more exciting sights and activities in this beautiful city.

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