Simon Griffiths, the co-founder and CEO of Who Gives a Crap, talks about his experience taking a Kickstarter project and turning it into a global multi-million dollar company that donates 50% of its profits.

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Thousands of innovative micro-brands, driven by communities of passionate followers, are striving to do good by challenging traditional business models and proving that profit and purpose can go hand in hand.

In this episode, we chat to Simon Griffiths and explore the foundations of his company Who Gives a Crap, who set out to improve access to hygiene, water and basic sanitation in developing countries through the production and distribution of environmentally friendly toilet paper.

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Simon Griffiths, CEO of Who Gives A Crap (right) with Chief Design Strategist, Danny Alexander (left).

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