Will alternative airport screening work?
Four advertisements depicting ordinary people will run in national newspapers and online.
Most people departing from US airports are not terrorists and should not be treated like terrorists.
That's the logic behind the US Travel Association's "Be Trusted" campaign, a grassroots initiative aimed at urging Congress to provide an alternative airport screening system for American citizens who submit to background checks.
The program is based on the premise that a one-size-fits-all approach to security is inefficient, costly and causes unnecessary hassles for travellers. Details of how this might work will be developed if Congress passes the needed legislation to enact the program, but the main goals include decreasing long lines and passenger wait times, and improving checkpoint efficiency by screening passengers based on level of risk.
The idea stemmed from the widespread public disapproval that arose when the Transportation Security Administration (TSA) introduced aggressive pat-downs and full-body scanners late last year, and from the association's March 2011 report on aviation security.
In addition to the voluntary trusted traveller program, the report recommends other ways to increase checkpoint efficiency, like giving TSA authority over the entire checkpoint area and encouraging fewer carry-on bags.
Right now, is it simply a public outreach campaign, but travellers interested in supporting a trusted traveller program can sign an online petition or contact their Congressional offices by calling (855) 238-7878. But we're interested to hear what you think. What steps can be taken to improve airport security? Will a trusted traveller program work? Share your comments on our Facebook page.