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Every Friday, we help you navigate the week’s most important and interesting travel news stories.

Attentie!
Breaking travel news for travellers.

Asking customers to pay for an upgrade is an increasingly popular way for travel companies to make extra money on hotel rooms, plane seats and car rentals. Now a few companies are hoping to disrupt the process by making it easier for normal people to get in on the action for less. [New York Times]

Upgrade!
Amazing things that should happen more often

The Scratch Map gives you a tangible way of recording (and bragging about) your travels, since the countries are all covered in a layer of gold foil that you can rub off . After you've visited Albania or Zanzibar, simply scratch the country off and wait for the praise and envy to roll in. [Lost at E Minor]

Travel writer Sally Anderson packed in a lot during her visit to Burma’s former capital, describing Yangon as a "city on the cusp of joining southeast Asia's boom." [Daily Life]

In-flight entertainment
Photos and videos that went viral on the Web this week

Jimmy Choo may have founded a world-famous luxury shoe company, but he's not exactly a clotheshorse himself, at least when it comes to footwear. He says he packs only three pairs: “an evening shoe, day shoe—either lace-up or slip-on—and a pair of sandals." And his favourite city, shod or otherwise? Hong Kong. [The Telegraph]

The Indian Memory Project has been pulling together some interesting visuals and stories from those with personal (and often quite strong) ties to the subcontinent. 

The novelist Aminatta Forna visits Zagreb's Museum of Heartbreak, which is furnished with items from love affairs gone bad. "I hope she doesn’t love me any more. I hope she doesn’t know she was the only person I ever loved," wrote one of the donors. [Intelligent Life]

Turbulence
Hold on folks, we’re in for a rocky ride

After an email offering a free day's car rental went out to lots more people than intended, Thrifty Car Rental had to do some major apologising. It decided not to honour the mistaken offer it made, however. [Atlanta Journal-Constitution]

Maybe all businesses look odd to outsiders, but airlines must seem a little more peculiar than most. The Wall Street Journal has some fun imagining what other businesses would be like if they adopted airline methods. For instance, you might have sandwich shops that suddenly raise their prices at the peak hour of lunchtime, or hoteliers who go crazy piling on charges for things like hot-water showers and "priority elevators".

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