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Matcha is booming across the globe, but only a select group will ever get to taste Japan’s purest, ceremonial-grade form of the tea, grown in Uji, near Kyoto, for centuries.
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For the last 11 years, Hilario García has been making some remarkable wines in a rather unusual way, and the results have captured the interest of wine buyers around the world.
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A tiny organic farm in south-western Spain produces unconventional ham that sells for €4,100 (£3,600) a leg, and is recognised by Guinness World Records as the world’s most expensive.
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In Myanmar, gold is so sacred that it can be found in anything from traditional medicine to face creams, and it’s sometimes even added to drinks or food.
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One of the rarest flowers in the world, the Neelakurinji blooms just once every 12 years in India’s south-western state of Kerala, when it covers the hills in a violet hue.
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A scent with few natural analogues, orris is exceedingly rare; the fact that people continue to seek out this fragrance despite its high cost speaks to its enduring appeal.
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Just south of the Arctic Circle, a few dedicated Norwegians are keeping the tradition of sustainable eiderdown farming alive – and are making some of the world’s most coveted duvets.
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On the slopes of the Himalayas, workers at the world’s first biodynamic tea farm wait patiently until the planets align to pick India’s most expensive tea.
Editors' Picks
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BBC Travel celebrates 50 Reasons to Love the World in 2021
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Get a close-up look at the natural world and go on an unexpected journey of exploration.
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While travelling is on hold, we will continue to inform and inspire readers
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Untold America celebrates the many traditions and cultures within this vast country, and highlights the stunningly diverse cities and landscapes that have shaped America and the American spirit.
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Investigate what the world might look like to travellers in the coming years and meet the people living on the frontlines of change.
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Trace the origins of trending recipes, learning the stories behind the dishes as well as easy tips on how to make them.
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Explore different ways that cultures the world over strive for a healthy lifestyle and learn through their collective wisdom.
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We showcase under-the-radar capitals, champion urban underdogs and revel in the success stories of cities that have turned their fortunes around.
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