Experience some of the country's quirkiest festivals, where locals smash cowpats, grown men wrestle in sawdust and thrill-seekers race down a mountain on anything with wheels.
Five urban areas where the creative spaces and innovative atmosphere benefit locals and visitors alike.
The mighty Matterhorn put this corner of southern Switzerland on the map, but now it is home to ski and snowboard enthusiasts, plus more leisurely pursuits.
As mod style goes mile-high, there has never been a better time to change altitudes with a stay at one of the newest chic winter retreats, from the Swiss valleys to the French Alps.
Follow the epic history of this quintessentially Swiss dish to Geneva and discover the best spots to sample the bubbling dish of melted cheese.
With space-conscious designs and environmentally friendly initiatives, innovative architecture is not the only thing that sets these forward-thinking structures apart.