Bring on the bucket list Boomers
The first wave of baby boomers have reached 65, and as the largest generation in history heads into its senior years, travel companies, cruise lines and adventure specialists are lining up to help make the dreams of these travellers come true.
After decades of child-rearing and high-pressure careers, the newly retired are discovering just how much leisure time, wanderlust and cash they have. With the financial clout and free time their younger compatriots can only dream of, they have started making those once-in-a-lifetime trips on their bucket lists a reality.
And the options they are exploring reflect a generation of travellers that are, compared to their predecessors, healthier, wealthier, more active and hold higher expectations for what they will get out of a trip. “There are key psychographic nuances of the travelling Boomer,” said Dr Simon Hudson, director of the Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina, in his academic research paper on the topic. “They are looking for a memorable experience rather than a holiday.”
Globetrotting Baby Boomers now travel, both domestically and abroad, more than the general population, according to one US survey. Dragoman, a UK-based tour operator specializing in 3-month overland trips, has seen a 23% year-on year growth in mature travellers, with South America and India both emerging as popular destinations. And options are plenty for those looking for trips of a lifetime that can still be taken in the sunset year, as are resources. Some travel operators, such as Saga, have set up special travel divisions to cater to the Baby Boomer sector. And there are also websites such as Boomeropia and Baby Boomers Traveling that are dedicated to this category of travel as well.
This category is not just about driving down iconic Route 66 in the US on a Harley Davidson, cycling around Paris with a Gauloise cigarette in your mouth, learning to tango in Buenos Aries, diving for manta rays off the remote Andaman Islands, retracing the steps of Paul Gauguin on the Marquesas Islands in the Pacific or painting watercolours in Patagonia. These kinds of unique trips also encompass the once-in-a-lifetime trips like Machu Picchu at Peruvian dawn, laughing with Cambodian monks at Angkor Wat and signing up to Virgin Galactic’s outer space flight. This is dream big time.
Get in touch with planet Earth
Encounters with wildlife top the bucket list. Consider game drives in Africa, panda spotting in China, getting up close and personal with polar and grizzly bears in Canada’s wild north and west, clambering through Borneo’s jungles to see orangutans, or peering through the Indian bush for a Bengal tiger. There is whale watching in Iceland, walking along Hawaii’s Na Pali Coast spotting endemic birds found nowhere else on earth or hearing the cries of Tasmanian Devils down under, all design to bring travellers and nature together.
Reach out to mankind
Consider experiencing the call to prayer at the mosques at Isfahan in Iran or the first site of the pyramids on the approach to Abu Simbel in Egypt. You could be watching Highland dancing in Scotland, singing in Papua New Guinea, Buddhist chanting in remote Tibetan monasteries or dancing the night away at the Burning Man Festival in the Mojave Desert.
A hot air ballooning trip and sky diving top this category. Whether it is above the African plains or the Australian desert, Everest Base Camp in Nepal or Mount Kilimanjaro in Tanzania, these adventures appeal to the more active Baby Boomer, as do trips on small cruise boats to Antarctica and the Arctic. Think about that hike high along the Great Wall of China or bobbing up and down in a boat in the Galapagos Islands, or careering along a zipline in a Costa Rican jungle canopy.
Most adventure tour operators are country specific, but one that has global offerings is Cox & Kings.