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“The reason people historically went to pubs was that they’re warmer and nicer than your own house,” said Webster. “[But] pubs stopped competing [and now] there has to be a reason to go there. [Offering] beers that you can’t get down the road or in the supermarket is just part of that.”

Even the popular city centre bars are joining in Sheffield’s craft beer embrace. Ten to 15 years ago, bars such as the Old House, Bungalows and Bears and the Forum would have focused largely on wine, cocktails and generic mass-market beers. Now they all serve at least one locally-made ale. It seems opening a bar in Sheffield without selling the likes of hoppy-but-mildly-citrusy Abbeydale Moonshine, award-winning pale ale Kelham Island Pale Rider or the summery Bradfield Farmer’s Blonde would be commercial suicide.  

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