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The big car chase in Diamonds Are Forever sees Bond screeching through downtown Las Vegas along Fremont Street in a red Ford Mustang. In another major action sequence, Bond steals a “moon buggy” machine from Whyte’s laboratories for a medium-speed chase across the Nevada desert. The Mojave Desert and the Black Rock Desert are both featured in the film, the latter known in recent years for being the site of the annual Burning Man festival, a week-long event during which thousands of people camp out in the desert with the goal of creating a temporary city based on principles of community and self reliance. Burning Man 2013 will take place 26 August through 2 September.

While Diamonds are Forever may have boosted the visibility of certain products -- diamonds for the movie came from the David Morris brand and the cars used were primarily Ford -- it was Nevada itself that received the utmost promotion. After all, who better to bring to life the state’s sprawling desert landscape and hedonistic crown jewel than Bond, James Bond?

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