Young Thais are drawn by the big city lifestyle
Royalty and A-list actors have all stayed at Hoteldorf Grüner Baum, a cluster of alpine chalets in a side valley near Bad Gastein that’s more hamlet than hotel. There’s a thermal spa as well (Prince’s Room from £200; Kötschachtal 25).
Innsbruck, Salzburg, Vienna, Graz, Linz and Klagenfurt all have direct flights to the UK, with the widest choice of routes via Ryanair from Stansted (Salzburg from £80) and easyJet from Gatwick (Innsbruck from £85). Other carriers include Austrian, BA, Flybe and a number of charter airlines serving Innsbruck and Salzburg for the ski season. Austria’s main rail provider is ÖBB, which has an extensive countrywide network (Innsbruck–St Anton return from £35). Postbuses run to most towns and villages outside the train network (Obertraun- Bad Aussee from £3).