This week marks the start of dineLA, an annual, two-week event that allows diners the chance to explore new restaurants or revisit old favourites via budget-friendly prix-fixe lunch and dinner menus.
More than 300 dining destinations are participating in dineLA,
which is celebrating its fifth anniversary this year, including some
restaurants which have been involved since the event’s inception, like Border Grill,
Ford’s Filling Station and Valentino.
Neal Fraser, the chef at BLD and Grace, said his restaurants
started participating because, “we were ready for Los Angeles to be taken
seriously as a culinary destination. It is exciting to witness how the program
and our restaurant community have grown over the last five years.”
The event has three dining categories -- deluxe, premier and fine dining --
which range from wallet-friendly to splurge-worthy. Each restaurant offers
specially priced three-course meals, starting at $16 for lunch and $26 dinner.
Try chef Sang Yoon’s exotic $22 lunch menu at Lukshon in Culver City, with spicy
chicken pops, chicken rendang in Malay spices and a lemongrass pannacotta. Or
book a romantic dinner at Scott Conant’s Scarpetta
at the Montage in Beverly Hills and enjoy a creamy polenta, short rib agnolotti
and coconut pannacotta for $44.
There are also additional deals on offer during the event, which runs from 22
January to 27 January and 29 January to 3 February. New burger joint Short
Order at the Farmers Market on Fairfax is offering a $5 gift certificate to
be redeemed at its next door bakery Short Cake if you eat lunch or
dinner there. And American Express Card members can unlock even more deals by
checking into participating dineLA restaurants via the social networking site Foursquare.
Caroline Pardilla is the Los Angeles Localite for BBC Travel. She also