Beverly Hills Caviar came to the rescue of harried holiday shoppers when it
installed luxury vending machines in three major Southern California malls.
LA’s first caviar ATMs debuted last week on Black
Friday, the notoriously frenzied shopping day after Thanksgiving. Now those on
the hunt for a Christmas gift that doesn’t entail searching through overstocked
stores or standing in long queues can hop over to Burbank Town Center, Westfield Century City or Westfield Topanga for a hassle-free purchase of the perfect
present for the person who already has it all.
The machines, which each contain about $50,000 worth
of fine gourmet products and are monitored by three security cameras, were built
with specific temperature, lighting and oxygen levels to keep the caviar fresh.
In addition to offering more than two dozen types of caviar -- if the rare $500-per-ounce
Imperial River Beluga is too much of a credit card buster there are
wallet-friendlier American caviars for under $50 -- customers also have a choice
of decadent items including gourmet salt, mother of pearl caviar spoons and
white truffle oil. There is even caviar
for pampered pets as well as luxury
feeding bowls for them to eat out of.
the automated caviar boutiques have
already attracted their share of caviar connoisseurs, foodies and chefs, they are also equipped
to cater to impulse buyers. Each purchase of $30 or more comes with a
complimentary metal spoon for those who want to enjoy their caviar on the spot,
and the caviar tins are contained in a pre-chilled insulated box which gives
the customer a three-hour window to get it into a refrigerator.
Pardilla is the Los Angeles Localite for BBC Travel. She also writes Carolineoncrack.com.