In the last couple of years, business and luxury
hotels have gone to great lengths to fill their hallways, guest and dining
rooms with works of art in a bid to make stays more memorable. And now they’re
going one step further by offering tickets to exhibitions and collaborations
with top galleries.
Take the Radisson Blu Edwardian hotel
chain. Its three central London properties are teaming up with the Victoria & Albert Museum in South
Kensington between 23 March and 28 July to offer accommodation, breakfast and
tickets to the David
Bowie Is exhibition, dedicated to the iconic musician.
Similarly, the popular business hotel, Crowne Plaza Canberra in
Australia’s capital, has an offer for the Toulouse-Lautrec exhibition at the National Gallery of Australia, available from
now until 2 April when the show ends.
And if you check in to any one of the 19 Design Collection hotels in
New York, you’ll get offers on art-focused events this January and February,
including discounts to the city’s Museum of
Arts and Design.
In Thailand, every three months a rotation
of local artists mix their canvases with a vast 4,000-piece collection of contemporary
Thai art hanging at the luxury Siam
Kempinski Hotel Bangkok. “The challenge is to make the art look fresh and
appeal to repeat visitors,” said Holger Schroth, general manager of the hotel.
a top-end hotel opening in Indianapolis, Indiana on 21 January, will feature
paintings and installations curated by the impressive Indianapolis Museum of Art. Around 40
works by more than 20 contemporary artists, such as Paul Villinski, Jorge
Pardo, Alyson Shotz and Mark Fox, have been installed, including 14 commissioned
specifically for the opening.
The nearby Conrad
Indianapolis opened an art gallery on its first floor in November 2012. The
Long Sharp Gallery can be hired out as
a space for business meetings and events, and also has an art
experience program that brings works by such esteemed artists as Andy
Warhol, Salvador Dali and Pablo Picasso into the hotel’s public spaces, along
with pieces by Indianapolis-area artists.
“The good thing is that it creates memories. A business leader will remember
hosting a meeting among Picassos,” said Greg Tinsley, general manager of the
hotel. “But it is sometimes difficult to gain respect and popularity as an
artful destination when you are first thought of as a place to eat and sleep.”
That’s why St Martins Lane Hotel in central
London has been hosting the Best Art Vinyl
competition, where 50 eclectic sleeve designs of 2012 are on display. The award
compiled global public votes online and the winner -- The Temper Traps with
their self-titled LP with pictures of connections in a human brain -- was
announced on 10 January.
“Good art, exhibition space and creative
spaces allow hotels to have a different story or point of interest for their
guests,” said Adam Shopkorn, cultural ambassador for the Morgans Hotel Group,
who owns St Martins Lane Hotel “It’s
challenging to break out of the standard exhibition formula and put on displays
that are more interactive and less formulaic.”
And it is not just hotels; art is moving
into other travel spaces, too. Next month Virgin Atlantic’s club lounges in London
Heathrow and New York’s JFK and Newark airports will be hosting 11 bespoke
pieces of art by prolific British street artist Ben Eine. There will also be a virtual art
gallery, seen via in-flight-entertainment system, on flights between the two
cities during the month of February, with videos about the artist and the
creation of the pieces.