We know certain
treats in moderation, such as dark chocolate or red wine, can be good for our
health. But could travelling really make you healthier too?
The US Travel Association, the industry’s main lobbying
group in the US, thinks so, and it’s willing to drop a few million dollars to
prove it. On 16 January the group launched The
Travel Effect, a multi-year, multimillion dollar research and marketing campaign
to study and publicise the benefits of travel on an individual’s health – as
well as the health of the community and the economy. With its
science-supports-desire research, the industry is hoping to follow in the
footsteps of the wine and high-end chocolate markets, which have successfully
convinced consumers that some pleasurable experiences can be good for you.
long known anecdotally, we will now prove through authoritative research:
travel has a positive effect on health, relationships, business performance and
the well-being of communities,” said Roger Dow, president and CEO of the US
Travel Association, in
a press statement.
first research project will examine the effect travel has on relationships;
data and research will be released in February. Subsequent studies will study
the impacts of business travel, as well as the effect of travel on private
sector development, local communities and the US economy.
Over the coming
years the campaign will work with academic institutions and such partners as the
American Association of Retired Persons to
conduct research on the beneficial effects of travel. In the process, Travel
Effect hopes to change the way Americans view travel – and encourage them to do
more of it.
So how is
travel good for health – or the community or economy? Travel Effect’s new eye-catching website has a few ideas:
of all leisure travellers say they have more sex while on vacation
who have travelled abroad are nearly twice as likely as their home-bound peers
to complete a college degree and report earning higher incomes, out-earning
their peers by more than 40%.
who take time off are more productive, have higher morale and are less likely
to mentally “check out” on the job. They also report less stress and burnout.
- Each US
household would pay $1,000 more in taxes without the revenue generated by travel
- Travel is an
economic powerhouse, supporting more than 14.4 million jobs in the US and
contributing more than $124 billion in domestic tax revenues.
Do you believe that travelling can make you
healthier? Join the discussion on our Facebook page.