secret to travel happiness lie in in-flight wi-fi and a smile from your flight
attendant? According to a new survey from marketing and forecasting firm JD
Power & Associates – it might.
account responses from more than 11,800 passengers, the group’s 2013
North America Airline Satisfaction Study calculated which air travel
factors affect passenger satisfaction, including costs and fees; in-flight
services; boarding, deplaning and baggage; flight crew; aircraft; check-in; and
reservations. Passengers who were greeted by airline staff with a smile reported
satisfaction scores between 105 and 211 points higher than those who were not warmly
greeted. The survey also found that passengers who use in-flight wi-fi are 39
points happier than those who do not use it.
issue of in-flight satisfaction is such an important one that one company hopes
to turn a profit from of it. Routehappy, launched in April 2013, allows
passengers to search for flights according to specific “Happiness Factors”: seat comfort (pitch and width), seat
layout, quality of plane (new, refurbished etc), flight speed (duration of
flight, layovers, stops), availability of wi-fi and entertainment options. Similar
to the metasearch site Hipmunk, which sorts
flights based on “Agony”, Routehappy is catering to travellers who value
experience over ticket price.
to an informal BBC
Travel Facebook poll, our readers agree that comfort is a top happiness
factor. Flyers prefer wider seats with plenty of legroom; more options for
reclining or adjusting headrests; and layouts that minimise the number of
middle seats and seats per row. In an era of shrinking in-flight freebies, BBC
Travel’s poll revealed that travellers still appreciate complimentary extras
like snacks and first checked bag free.
you a happy passenger? Let us know on our Facebook poll.