Travel Nav

One Day In


For the first time in human history, more than half of us live in cities. Vibrant, complex, colossal -- what drives their success?

16 November 2012

Episode 24 - Stepping into Sao Paulo fashion

Since its inception in 1962, Havaianas has sold more than four billion pairs worldwide; put end to end that is enough pairs to go around the world 40 times. Rui Porto has been at the heart of the brand’s transformation and success and Eduardo Julio Damazio works directly with customers that come into the flagship Havaianas shop in Sao Paulo on the Rua Oscar Freire.

More on Brazil

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.