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For the first time in human history, more than half of us live in cities. Vibrant, complex, colossal -- what drives their success?

16 November 2012

Episode 24 - Stepping into Sao Paulo fashion

By BBC World News

Since its inception in 1962, Havaianas has sold more than four billion pairs worldwide; put end to end that is enough pairs to go around the world 40 times. Rui Porto has been at the heart of the brand’s transformation and success and Eduardo Julio Damazio works directly with customers that come into the flagship Havaianas shop in Sao Paulo on the Rua Oscar Freire.

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